Shritham, M. 2023. Agile Marketing and its Role in Achieving Institutional Excellence: An Analytical Study of Dor Al Khaleej Mineral Water Manufacturing Company: Agile Marketing and its Role in Achieving Institutional Excellence: An Analytical Study of Dor Al Khaleej Mineral Water Manufacturing Company. The Gulf Economist. 39, 57 (Sep. 2023), 239–278.