Shawi I, Iwob C. Role of Strategic Planning in the Improvement Marketing Mix Elements (A Qualitative Exploratory Study in Al-Awsat Company for Marketing and Selling Food supplements in Basra): Role of Strategic Planning in the Improvement Marketing Mix Elements (A Qualitative Exploratory Study in Al-Awsat Company for Marketing and Selling Food supplements in Basra). GEJ [Internet]. 2023 Sep. 1 [cited 2025 May 20];39(57):117-54. Available from: https://tge.uobasrah.edu.iq/index.php/tge/article/view/16