مدى تأثير قدرات المنتجات الجديدة على زيادة ولاء العملاء من خلال الدور الوسيط لرضا العملاء ) حالة دراسية في مصرف الرافدين – فرع البصرة(

المصادر:

- جندب ، عبد الوهاب احمد ، (2013) ،اثر التوجهات الاستراتيجية الابداعية والاستباقية في تطوير المنتجات والاداء التسويقي ،جامعة الشرق الاوسط ، اليمن .

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