product capabilities affect increasing customer loyalty through the mediating role of customer satisfaction – a case study in Al-Rafidain Bank - Basra Branch
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Abstract
This study has been done by focusing on the complementary strength of learning. Manufacturing and R&D capabilities that build the foundation for a systematic innovation strategy through the establishment of appropriate routines, and the accumulation of skills internally, are investigated for their impact on product development capabilities specifically. The conceptual model consists of five research proposals with six main structures. At the same time, organizations need employees who express their ideas and who respond to the challenges of the environment. To achieve the objective of the study, the researcher used the descriptive analytical method to analyze the relationship between the variables for the purpose of ensuring that there is a relationship between the variables of the study and dealing. The problem is that this approach does not only include collecting information to describe the phenomenon, but rather analyzes it and reveals the relationships between its dimensions by testing the study hypotheses and knowing the relationship between the main variables. This is done by collecting data using a questionnaire from a sample of workers at the Rafidain Bank, which included (250) Individuals were selected randomly. In addition to using a set of statistical tools, it was analyzed using the advanced statistical program AMOS, V.24 and the statistical program SPSS, V.23. The study reached a set of conclusions, the most prominent of which were: The results of the statistical analysis showed that there was a statistically significant correlation between the impact of new product development, customer satisfaction, and loyalty under study, and this is consistent with the research objectives and its theoretical framework.
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References
المصادر:
- جندب ، عبد الوهاب احمد ، (2013) ،اثر التوجهات الاستراتيجية الابداعية والاستباقية في تطوير المنتجات والاداء التسويقي ،جامعة الشرق الاوسط ، اليمن .
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