إدارة الجودة المستدامة: منهج عملي لتحقيق التوازن بين الربحية والمسؤولية البيئية
الشريط الجانبي للمقالة
محتوى المقالة الرئيسي
الملخص
هدفت هذه الدراسة الى التوفيق بين الربحية والمسؤولية البيئية للشركات في سياق إدارة الجودة المستدامة. استخدم البحث المنهج الكمي في تحليل البيانات التي تم جمعها عن طريق الاستبيان الذي تم توزيعه في الشركات التي انخرطت بشكل فعال في تقنيات إدارة الجودة المستدامة. حيث اعتمدت الدراسة الاستبيان كاداة لتقييم وتطبيق المعرفة حول الاستدامة في العمل التجاري. وشملت عينة البحث 200 مشارك من شركة نفط البصرة وذلك لتحقيق التنوع في الآراء ولضمان تمثيل شامل لجميع وجهات النظر. يساهم هذا البحث بمعرفة التوجهات والانماط والعلاقة بين ممارسات إدارة الجودة المستدامة وكيفية نجاح الشركات بالموازنة بين السمؤولية البيئية مع السعي لتحقيق الربح. واقترحت الدراسة ان تعتمد المنظمات خطط استدامة شاملة تدمج بين القضايا البيئية ضمن اطار إدارة الجودة بهدف تحسين الأرباح ومن دون التضحية بمبادئ الاستدامة.
تفاصيل المقالة
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