The impact of product quality on customer satisfaction An analytical study of the opinions of a sample of customers of Ibn Majid General Company/Basra
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Abstract
This research aims to identify the impact of product quality on customer satisfaction at Ibn Majid General Company in Basra. To achieve this objective, the researcher adopted a descriptive-analytical approach. A questionnaire was designed as the data collection tool and distributed to a random sample of Ibn Majid General Company customers. Thirty-one questionnaires were deemed valid for analysis, which was then analyzed using the Statistical Package for the Social Sciences (SPSS). The most significant finding of the research is the existence of a statistically significant relationship between product quality and customer satisfaction. The most important recommendations include the necessity of conducting field studies to understand market developments, the importance of continuous improvements in product quality to satisfy the needs and desires of current customers and attract new ones, and the need to pay attention to customer complaints and suggestions, as this allows the company to keep pace with changes in customer needs and desires..
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